🌊 May Update: While Chlorinator Prices Rise, We’re Holding the Line

Last month we explained why chlorinator and salt cell prices have increased by up to 

45% across the industry.

The increase is real.

It’s being driven by global metal costs — particularly ruthenium — and it has affected most major suppliers.

But this month, we have some good news.

✅ Our Supplier Madimack Has Not Increased Pricing

Despite widespread increases across the market, Madimack has not increased their chlorinator pricing — and we are honouring that pricing for our customers.

That means:

✔ No 45% jump
✔ No hidden increases
✔ No last-minute surprises
✔ No “new price list” shock

Just honest pricing.

Why This Matters

As we explained in April:

• Chlorinator cells contain rare precious metals
• Global demand has increased dramatically
• Manufacturing costs have surged
• Many suppliers have implemented significant price rises

Across the industry, replacement cells and systems have increased substantially.

So when a trusted supplier chooses to absorb or delay increases — that matters.

And we pass that benefit directly to you.

 

Why We Stand Behind Madimack

We work with suppliers who:

• Back their product
• Support Australian pool professionals
• Deliver reliable equipment
• Offer strong warranty support
• Maintain consistent pricing structures

Madimack continues to demonstrate stability in a volatile market — and that gives our customers confidence.

⏳ How Long Will Prices Stay the Same?

We want to be transparent.

Global commodity markets remain unpredictable.
Metal pricing is still volatile.

While prices are currently stable, we cannot guarantee they will remain unchanged indefinitely.

If you’ve been considering:

• Replacing an ageing chlorinator
• Upgrading your system
• Installing new equipment
• Converting to salt

Now is a smart time to act while pricing remains steady.

Why Acting Now Makes Sense

Chlorinator cells are wear items.

If yours is:

• 3–5 years old
• Showing warning signs
• Struggling to maintain chlorine
• Producing inconsistent output

It may be more cost-effective to replace it now rather than risk future price increases.

Our Commitment to You

At Pool Builders Pool Shop, we believe in:

✔ Transparency
✔ Fair pricing
✔ Long-term customer relationships
✔ Protecting your investment

If our suppliers increase pricing — we explain why.
If pricing stays stable — we honour it.

That’s how we operate.

No Shopfront. No Overheads. Just Honest Advice.

We’re fully mobile and service directly at your home.

If you’d like your chlorinator checked or want to discuss replacement options while pricing remains steady:

📞 1800 808 133
📩 Message us to book your May service

While others are increasing — we’re holding steady.

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